The tippin point

By: Cladwell,MalcolmMaterial type: TextTextPublication details: Abacus 2009ISBN: 9780349113463
Contents:
1. The three rules of epidemics 2. The law of the few: connectors, mavens, and salesmen 3. The stickiness factor: Sesame Street, Blue's Clues, and the educational virus 4. The power of context (part one): Bernie Goetz and the rise and fall of New York City crime 5. The power of context (part two): the magic number one hundred and fifty 6. Case study: rumors, sneakers, and the power of translation 7. Case study: suicide, smoking, and the search for the unsticky cigarette 8. Conclusion: focus, test, and believe
List(s) this item appears in: Gift Books
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Item type Current library Collection Shelving location Call number Status Notes Date due Barcode Item holds
Book Book ICTS
Sociology Rack No 01 HM1033 (Browse shelf (Opens below)) Available By Prof. Wadia 00680
Total holds: 0

1. The three rules of epidemics
2. The law of the few: connectors, mavens, and salesmen
3. The stickiness factor: Sesame Street, Blue's Clues, and the educational virus
4. The power of context (part one): Bernie Goetz and the rise and fall of New York City crime
5. The power of context (part two): the magic number one hundred and fifty
6. Case study: rumors, sneakers, and the power of translation
7. Case study: suicide, smoking, and the search for the unsticky cigarette
8. Conclusion: focus, test, and believe

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