TY  - BOOK
AU  - Cladwell,Malcolm
TI  - The tippin point
SN  - 9780349113463
PY  - 2009///
PB  - Abacus
N1  - 1. The three rules of epidemics
2. The law of the few: connectors, mavens, and salesmen
3. The stickiness factor: Sesame Street, Blue's Clues, and the educational virus
4. The power of context (part one): Bernie Goetz and the rise and fall of New York City crime
5. The power of context (part two): the magic number one hundred and fifty
6. Case study: rumors, sneakers, and the power of translation
7. Case study: suicide, smoking, and the search for the unsticky cigarette
8. Conclusion: focus, test, and believe
ER  -